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	<title>As Seen In Movies™</title>
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		<title>Sex and the City &#8211; Brand Name Product Placement</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=65</link>
		<comments>http://asseeninmovies.com/DesignandSetDecorators/?p=65#comments</comments>
		<pubDate>Sun, 30 May 2010 05:09:42 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Sex and the City: A Product-Placement Roundup

 by Vanity Fair 
May 30, 2008,          2:02 PM


The Sex and the City television series made Manolo Blahnik and Jimmy Choo household names, so it comes as no surprise that the show’s movie version was positioned as a marketing bonanza [...]]]></description>
			<content:encoded><![CDATA[<h3 class="entry-title"><a onclick="s_objectID=&quot;http://www.vanityfair.com/online/daily/2008/05/sex-and-the-cit.html_1&quot;;return this.s_oc?this.s_oc(e):true" href="http://www.vanityfair.com/online/daily/2008/05/sex-and-the-cit.html"><em>Sex and the City:</em> A Product-Placement Roundup</a></h3>
<div class="entry-metadata">
<div class="byline"><span class="contributor"> by <cite class="vcard author"><a title="search site for content by Vanity Fair" onclick="s_objectID=&quot;http://www.vanityfair.com/contributors/vanity-fair_1&quot;;return this.s_oc?this.s_oc(e):true" href="http://www.vanityfair.com/contributors/vanity-fair">Vanity Fair</a></cite> </span></div>
<div class="published" title="2008-05-30T14:02:20"><span class="date">May 30, 2008</span>,         <span class="time"> 2:02 PM</span></div>
</div>
<div class="entry-content">
<p><img src="http://blog.vanityfair.com/online/daily/ontheweb__daily/images/post45_30satc.jpg" alt="Sex and the City The Movie" />The <em>Sex and the City</em> television series made Manolo Blahnik and Jimmy Choo household names, so it comes as no surprise that the show’s movie version was positioned as a marketing bonanza from the get-go. In fact, a New Line Cinema exec coined it the “Super Bowl for women,” and the studio cashed in by naming seven official promotional partners: Skyy Vodka, Bag Borrow or Steal, Coty fragrances, Glacéau VitaminWater, Mercedes-Benz, Swarovski, and Bacardi Silver. Each of those partners enjoys a symbiotic relationship with the film (and those brands that are not obviously plugged in the film use the movie in advertisements of their own).</p>
<p>Curious to see what labels were name-dropped in the movie, VF Daily sent two reporters to a screening of <em>SATC: TM</em> to count the number of times the promotional products were seen on the screen, along with other brands that were blatantly mentioned. Here’s the unscientific breakdown of the many, many goods in Carrie Bradshaw’s fantastical world.</p>
<div id="entry-more">
<p><strong>Designers</strong><br />
Manolo Blahnik (consistently and constantly)<br />
Vivienne Westwood (more than any other designer, most notably as Carrie’s wedding dress)<br />
Louis Vuitton (lots and lots and lots)<br />
Chanel (at least five times)<br />
Dior<br />
Ferragamo<br />
Roger Vivier<br />
Diane von Furstenberg (a scene was filmed in her New York City store)<br />
Hermès<br />
Christian Louboutin (one very clear shot of bright red soles)<br />
Prada<br />
Escada<br />
Versace<br />
Gucci (several handbags—including a big white “Gucci heart NY” one—and brown glossy shopping bags)<br />
Vera Wang<br />
Oscar de la Renta<br />
Carolina Herrera<br />
Christian Lacroix<br />
Lanvin<br />
Nike<br />
Adidas<br />
Burberry<br />
Tiffany and Co. (Carrie’s wedding gifts)<br />
Swarovski (constantly sparkled on Carrie’s encrusted cell phone; also shined on a clip in Miranda’s hair, Stanford’s wedding tuxedo, and on Charlotte’s daughter’s cupcake purse)<br />
Hello Kitty (décor of choice in Charlotte’s daughter’s room)</p>
<p><strong>Stores &amp; Services</strong><br />
Henri Bendel<br />
Scoop<br />
Bluefly.com<br />
Duane Reade<br />
Manhattan Mini Storage (boxes and boxes in nearly every scene shot in Carrie’s	apartment)<br />
Bag Borrow or Steal (referenced, explained, and punned on repeatedly)<br />
Netflix<br />
U-Haul</p>
<p><strong>Gadgets</strong><br />
Apple (Carrie’s computer)<br />
iPhone (Samantha’s cell phone—not exactly Carrie’s style)<br />
Blackberry (Miranda’s phone)<br />
Bang &amp; Olufsen (Samantha’s shapely phone in her Mailibu pad)<br />
Dell (Miranda and Big’s computers)<br />
Cuisinart (wedding gift for Carrie)<br />
Sprint (Carrie’s service provider—flashed frequently)</p>
<p><strong>Publications</strong><br />
<em>Vogue</em> (the real editorial office and staffers, a photo shoot, and the magazine itself)<br />
<em>New York Post</em><br />
Page Six (what better place for an engagement announcement?)<br />
<em>Entertainment Weekly</em><br />
<em>New York</em> magazine<br />
<em>Marie Claire</em><br />
<em>The Wall Street Journal</em> (Big’s before-bed read)</p>
<p><strong>Sips and Snacks</strong><br />
Starbucks (again and again)<br />
Pellegrino (on a table or two)<br />
Skky Vodka (to drown Carrie’s many sorrows)<br />
VitaminWater (first an ad hanging on a wall, then on every seat under the tents for Fashion Week)<br />
Smart Water (the water of choice—all over the place)<br />
Pret a Manger (bagged lunch in the park for two)<br />
Cup of Noodles (New Year’s Eve feast)</p>
<p><strong>From the Pharmacy</strong><br />
L’Oreal<br />
Garnier Fructis<br />
Nivea<br />
Jergens<br />
Clean &amp; Clear</p>
<p><strong>Places and Ways to Get There</strong><br />
New York Public Library (the wedding locale)<br />
Lumi (the site of Charlotte and Big’s confrontation)<br />
Buddakan<br />
The Four Seasons<br />
Mercedes-Benz (Big’s chauffer-driven car)<br />
Lincoln Town Car (Carrie’s wedding limousine)<br />
Christie’s (the girls attended an Ellen Barkin-inspired jewelry auction here)<br />
American Airlines (on an ad in Samantha’s office)</p>
<p><em>—Kate Ahlborn and Louisine Frelinghuysen</em></p>
<p><em>Photograph via <a onclick="s_objectID=&quot;http://www.sexandthecitymovie.com/_1&quot;;return this.s_oc?this.s_oc(e):true" href="http://www.sexandthecitymovie.com/">Sex and the City</a>.</em></p>
</div>
</div>
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		<title>Andrews-Ingrassia, Sara</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=57</link>
		<comments>http://asseeninmovies.com/DesignandSetDecorators/?p=57#comments</comments>
		<pubDate>Mon, 29 Mar 2010 01:42:22 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Andrews-Ingrassia]]></category>
		<category><![CDATA[CSI]]></category>
		<category><![CDATA[Sara]]></category>

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		<description><![CDATA[
&#8220;CSI: Crime Scene Investigation&#8221; (45 episodes, 2006-2008)
&#8230; aka &#8220;CSI: Las Vegas&#8221; &#8211; South Africa (English title) (informal alternative title), USA (syndication title)
&#8230; aka &#8220;C.S.I.&#8221; &#8211; USA (short title)
&#8230; aka &#8220;CSI: Weekends&#8221; &#8211; USA (promotional title)
- Let It Bleed (2008)  TV episode (as Sara Ingrassia)
- Art Imitates Life (2008)  TV episode (as Sara Ingrassia)
- [...]]]></description>
			<content:encoded><![CDATA[<ol>
<li>&#8220;CSI: Crime Scene Investigation&#8221; (45 episodes, 2006-2008)<br />
&#8230; aka &#8220;CSI: Las Vegas&#8221; &#8211; South Africa <em>(English title)</em> <em>(informal alternative title)</em>, USA <em>(syndication title)</em><br />
&#8230; aka &#8220;C.S.I.&#8221; &#8211; USA <em>(short title)</em><br />
&#8230; aka &#8220;CSI: Weekends&#8221; &#8211; USA <em>(promotional title)</em><br />
- Let It Bleed (2008)  <small>TV episode</small> (as Sara Ingrassia)<br />
- Art Imitates Life (2008)  <small>TV episode</small> (as Sara Ingrassia)<br />
- The Happy Place (2008)  <small>TV episode</small> (as Sara Ingrassia)<br />
- For Warrick (2008)  <small>TV episode</small> (as Sara Ingrassia)<br />
- For Gedda (2008)  <small>TV episode</small> (as Sara Ingrassia)<br />
(40 more)</li>
<li>Accepted (2006)   (as Sara Andrews Ingrassia)</li>
<li>Meet the Fockers (2004)   (as Sara Ingrassia)</li>
<li>&#8220;Carnivàle&#8221; (11 episodes, 2003)<br />
&#8230; aka &#8220;La feria ambulante&#8221; &#8211; USA <em>(Spanish title)</em><br />
- The Day That Was the Day (2003)  <small>TV episode</small> (as Sara Andrews Ingrassia)<br />
- Day of the Dead (2003)  <small>TV episode</small> (as Sara Andrews Ingrassia)<br />
- Hot and Bothered (2003)  <small>TV episode</small> (as Sara Andrews Ingrassia)<br />
- Insomnia (2003)  <small>TV episode</small> (as Sara Andrews Ingrassia)<br />
- Lonnigan, Texas (2003)  <small>TV episode</small> (as Sara Andrews Ingrassia)<br />
(6 more)</li>
<li>&#8220;Miss Match&#8221; (2003) <small>TV series</small> (unknown episodes)</li>
<li>Austin Powers in Goldmember (2002)   (as Sara Andrews-Ingrassia)<br />
&#8230; aka &#8220;Austin Powers: Goldmember&#8221; &#8211; USA <em>(alternative title)</em></li>
<li>Bad Boy (2002)   (as Sara Andrews-Ingrassia)<br />
&#8230; aka &#8220;Dawg&#8221; &#8211; UK, USA <em>(TV title)</em></li>
<li>&#8220;Opposite Sex&#8221; (2000) <small>TV series</small> (unknown episodes)</li>
<li>Austin Powers: The Spy Who Shagged Me (1999)   (as Sara Andrews-Ingrassia)<br />
&#8230; aka &#8220;Austin Powers 2: The Spy Who Shagged Me&#8221; &#8211; USA <em>(video title)</em><br />
&#8230; aka &#8220;Austin Powers Deluxe&#8221; &#8211; Japan <em>(English title)</em></li>
<li>&#8220;Arli$$&#8221; (1996) <small>TV series</small> (unknown episodes)</li>
<li>&#8220;C-16: FBI&#8221; (1997) <small>TV series</small> (unknown episodes)</li>
<li>The Beautician and the Beast (1997)</li>
<li>Grace of My Heart (1996)</li>
<li>Four Rooms (1995)</li>
<li>The Usual Suspects (1995)</li>
<li>A Dangerous Affair (1995) (TV)</li>
<li>A Father for Charlie (1995) (TV)</li>
<li>It Runs in the Family (1994)</li>
<li>They (1993) (TV)<br />
&#8230; aka &#8220;Children of the Mist&#8221; &#8211; USA<br />
&#8230; aka &#8220;They Watch&#8221; &#8211; USA <em>(video title)</em></li>
<li>The American Clock (1993) (TV)</li>
<li>Cooperstown (1993) (TV)</li>
<li>Hexed (1993)</li>
<li>The Water Engine (1992) (TV)</li>
<li>&#8220;Adam 12&#8243; (1 episode)<br />
&#8230; aka &#8220;The New Adam-12&#8243; &#8211; USA <em>(alternative title)</em><br />
- Missing (????)  <small>TV episode</small></li>
</ol>
]]></content:encoded>
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		<title>Julie Bolder &#8211; Set Decorator &#8211; Lost</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=46</link>
		<comments>http://asseeninmovies.com/DesignandSetDecorators/?p=46#comments</comments>
		<pubDate>Sun, 28 Mar 2010 20:02:27 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Julie Bolder]]></category>
		<category><![CDATA[Lost]]></category>

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		<title>Best art direction and set decoration 2001-2010 &#8211; Youtube Extra</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=45</link>
		<comments>http://asseeninmovies.com/DesignandSetDecorators/?p=45#comments</comments>
		<pubDate>Sun, 28 Mar 2010 19:59:51 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<title>Rick Romer &#8211; Set Decorator on Magnum PI and Lost</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=41</link>
		<comments>http://asseeninmovies.com/DesignandSetDecorators/?p=41#comments</comments>
		<pubDate>Sun, 28 Mar 2010 19:57:13 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Lost]]></category>
		<category><![CDATA[Magnum PI]]></category>
		<category><![CDATA[Rick Romer]]></category>

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		<description><![CDATA[Set Decorator, Magnum P.I.


Rick Romer
Honolulu, Hawaii, United States
Set Decorator Season 4,5,6 and Assistant Decorator Season 7 &#8211; 1983 to 1987.  Prior to that, I built many items from Higgin&#8217;s bridge on the River Kwai to crashed jet tail sections to battle axes at the theatre up the hill from the studio where I was [...]]]></description>
			<content:encoded><![CDATA[<h2>Set Decorator, Magnum P.I.</h2>
<p><a href="http://www.blogger.com/profile/03148857678317907267"><img class="profile-img" src="http://2.bp.blogspot.com/_BvWrBmOMSWM/SiXXYpwEBVI/AAAAAAAAAg4/RN-iBt0Sei8/S220/Rainbow+falls.jpg" alt="My Photo" width="68" height="80" /></a></p>
<dl class="profile-datablock">
<dt class="profile-data">Rick Romer</dt>
<dd class="profile-data">Honolulu, Hawaii, United States</dd>
<dd class="profile-textblock">Set Decorator Season 4,5,6 and Assistant Decorator Season 7 &#8211; 1983 to 1987.  Prior to that, I built many items from Higgin&#8217;s bridge on the River Kwai to crashed jet tail sections to battle axes at the theatre up the hill from the studio where I was the resident lighting and set designer.  I have done most of the shows from Hawaii since Magnum including the pilot and first 60 episodes of &#8220;LOST&#8221;. <a href="http://magnumdecorator.blogspot.com/" target="_blank">Click Here for his Website.</a>
</dd>
</dl>
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		<title>Dressing Up a Set Set decorator Rosemary Brandenburg explains how an Oscar set is made.</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=36</link>
		<comments>http://asseeninmovies.com/DesignandSetDecorators/?p=36#comments</comments>
		<pubDate>Sun, 28 Mar 2010 19:52:43 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Rosemary Brandeburg]]></category>

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		<description><![CDATA[Rosemary Brandenburg shops at a Set Decorators Trade Show
Click here to see clip &#8211; http://abcnews.go.com/video/video?id=6903709.
]]></description>
			<content:encoded><![CDATA[<p>Rosemary Brandenburg shops at a Set Decorators Trade Show</p>
<p><a href="http://abcnews.go.com/video/video?id=6903709">Click here to see clip &#8211; http://abcnews.go.com/video/video?id=6903709</a>.</p>
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		<title>Susanna Goulder &#8211; Set Decorator from Sex and The City</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=33</link>
		<comments>http://asseeninmovies.com/DesignandSetDecorators/?p=33#comments</comments>
		<pubDate>Sun, 28 Mar 2010 19:49:48 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Sex and the City]]></category>
		<category><![CDATA[Televison Series]]></category>
		<category><![CDATA[Susanna Goulder]]></category>

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		<description><![CDATA[Sex and the City&#8217; set decorator Susanna Goulder follows a spiritual path that brings her back to Cleveland
By Martha Neff- Cleveland.com
March 13, 2009, 8:03PM
Lonnie Timmons III/The Plain DealerThe Rev. Susanna Margaret Goulder works as a minister after her previous career as a set designer in New York City. 
Susanna Goulder worked her aesthetic magic in [...]]]></description>
			<content:encoded><![CDATA[<h1>Sex and the City&#8217; set decorator Susanna Goulder follows a spiritual path that brings her back to Cleveland</h1>
<h4>By <a href="http://connect.cleveland.com/user/mneff/index.html">Martha Neff- Cleveland.com</a></h4>
<h5>March 13, 2009, 8:03PM</h5>
<div class="photo-center large"><img src="http://blog.cleveland.com/religion_impact/2009/03/large_Susanna-Goulder-minister.jpg" alt="" /><span class="byline">Lonnie Timmons III/The Plain Dealer</span><span class="caption">The Rev. Susanna Margaret Goulder works as a minister after her previous career as a set designer in New York City. </span></div>
<p>Susanna Goulder worked her aesthetic magic in Manhattan, on the sets of movies and television shows. It was an 18-hour-a-day world of building up, filling in, tearing down, then building the sets up again &#8212; selecting every piece of fabric and placing every stick of furniture.</p>
<p>Today, she uses her creativity on a different kind of interior &#8212; nothing less than the soul.</p>
<p>Goulder, who grew up in Shaker Heights, went on to live in Manhattan for almost 20 years, and ended up back in Ohio, which she never could have imagined.</p>
<p>But life can be funny like that.</p>
<p>&#8220;Sometimes things happen in a way that shows you, &#8216;You&#8217;ve got to let go of this,&#8217; &#8221; says Goulder, 48. &#8220;Something else is on its way for you.&#8221;</p>
<p>It&#8217;s the kind of situation many people face, perhaps these days more than ever. An all-consuming, well-loved career suddenly comes to a halt. A relationship falters. A home is lost.</p>
<p>And so it was for Goulder, who reached what she considers her professional pinnacle &#8212; as set decorator for the debut season of &#8220;Sex and the City.&#8221; Yet after season one, there were budget disagreements between the art department and producers. And Goulder wasn&#8217;t asked to return.</p>
<p>Losing the &#8220;Sex and the City&#8221; gig meant missing out on being part of a pop-culture juggernaut, which would have brought further professional acclaim, not to mention personal pride. Around this same time, she lost the Chelsea neighborhood apartment she&#8217;d lived in for years. Then her long-term romantic relationship came to an end.</p>
<p>&#8220;Everything in my life just started not working,&#8221; she says.</p>
<p>Some people give up, falter into depression, or worse. Others, like Goulder, stop and take the more difficult route &#8212; a look inside herself, one that meant asking a lot of painful questions, a route without easy answers.</p>
<p>It&#8217;s a long way from &#8220;Sex and the City&#8221; to giving sermons.</p>
<p>But that&#8217;s what Goulder does now, at a fairly new Unity-inspired church called Renaissance Spiritual Community in Bedford Heights. There she assists the Rev. Dana Cummings. She gives sermons on some Sundays at Renaissance as well as at other churches, does spiritual mentoring and performs wedding ceremonies.</p>
<p>But she wouldn&#8217;t change any element of her journey &#8212; even the darkest hours.</p>
<p>&#8220;My life shifted,&#8221; she says. &#8220;And that&#8217;s what happens. The world conspires to raise our consciousness. If I&#8217;d kept on decorating sets for movies and TV, I wouldn&#8217;t be here now.<br />
&#8220;And I love my life so much.&#8221;<br />
<strong>From Northeast Ohio to Manhattan</strong></p>
<p>Goulder was raised in an environment of creative energy and business smarts. Her father, George Goulder, made ready-to-assemble plastic tables, desks and dinnerware in the 1960s, which were exhibited at trade fairs alongside such iconic pieces as the Eames and Saarinen chairs. Her mother, Joan Luntz, co-owned a housewares design business called Designs by Joan Luntz Inc.</p>
<div class="photo-right medium"><img src="http://blog.cleveland.com/religion_impact/2009/03/medium_goulder-set-sex-and-city.jpg" alt="" /><span class="byline">Susanna Goulder</span><span class="caption">A set that Susanna Goulder designed for &#8220;Sex and the City.&#8221; </span></div>
<p>Though the family was culturally Jewish, Goulder says, the extent of their religious practice was going to synagogue on High Holy Days.</p>
<p>Not long after graduating from Shaker Heights High School, she visited a friend in South Florida, a location where a lot of commercials and movies were being shot, and eventually began assisting on sets.</p>
<p>One gig led to another, and then someone she knew had a job for her in New York. She began styling sets for commercials &#8212; including the iconic 1994 Diet Coke ad with the sexy bare-chested construction worker &#8212; and a number of movies, with stars such as Wesley Snipes, Kevin Bacon and Christian Slater.</p>
<p>She also co-owned a prop shop that supplied pieces for TV shows and films. But it was creating the sets for &#8220;Sex and the City&#8221; that really excited her. She had a small budget, so she scoured flea markets and secondhand stores, Goulder says.</p>
<p>&#8220;When I told people the name of the show and that it would be on HBO, they thought it was a porn thing,&#8221; she says.</p>
<p>But she pulled it off, creating apartments for each of the distinctive characters: Carrie, Miranda, Samantha, Charlotte and Mr. Big. The entire first season was shot before the show debuted in 1998 to popular acclaim.</p>
<p><strong>Learning to fill her &#8216;heart and soul&#8217;</strong></p>
<p>After things fell apart, Goulder looked at two friends, also set decorators, for inspiration. One was a Buddhist, the other a fundamentalist Christian. She noticed that even when things went wrong for them, everything always seemed to work out for the best.</p>
<p>&#8220;They would both ride the head winds,&#8221; she says. &#8220;I would get sliced and diced.&#8221;<br />
What the women both had, she saw, was a fulfilling spiritual path, and Goulder realized that&#8217;s what she was missing. She began meditating, praying, signing up for retreats, journaling and asking for answers.</p>
<p>&#8220;I realized that while I loved my glamorous career, it never filled my heart and soul,&#8221; she says. &#8220;I asked God, &#8216;Show me how to connect with you because I don&#8217;t know how.&#8217; And I began to look at myself with honesty &#8212; because our world is a mirror of who we are.&#8221;</p>
<p>Soon, she was asked to lead retreats, beginning with Julia Cameron&#8217;s the Artist&#8217;s Way. Goulder began volunteering, moved to a more peaceful town in upstate New York &#8212; though she commuted to Manhattan to study at a seminary (she was ordained as a minister in 2004) &#8212; and began doing healing work with cancer and AIDS patients.</p>
<p>While visiting Shaker Heights for a weekend retreat, she met David Bradford, who became a friend. They stayed in touch for a couple of years while she lived in New York and he in Cleveland. Their friendship deepened, though Goulder didn&#8217;t know what to do about it since she had no plans to move.</p>
<p>&#8220;Then one day, it was like something was telling me to move back to Cleveland,&#8221; she says. &#8220;And I thought, &#8216;Cleveland?&#8217; &#8221;</p>
<p>She moved back, and in 2006 she and Bradford married. They started going to the new Renaissance Spiritual Community in Bedford Heights. After several visits, she introduced herself to Cummings, and they clicked. Soon, Goulder began working with him, occasionally giving sermons.</p>
<p>Goulder now uses her creative and visual experience to make her sermons even more compelling. For a recent one, she showed a YouTube video of famed violinist Joshua Bell playing anonymously in a Washington, D.C., subway. Only one person out of many hundreds who passed him noticed that a virtuoso was playing. Goulder then shared stories about how life shows us many profound things &#8212; of beauty and significance &#8212; that we are too busy to notice.</p>
<p>&#8220;The biggest challenge we all have is to have the courage to trust in something,&#8221; she says, meaning the spirit she calls God. &#8220;If you face your demons and do that, everything will open up to you.&#8221;</p>
<p>But why do some people take that path while others give up?</p>
<p>&#8220;A hug in the morning on the way to work and a kiss before bed doesn&#8217;t make for a good marriage, just as a meditation in the morning and a prayer in the evening doesn&#8217;t make for a good relationship with the divine substance we call God,&#8221; she says. &#8220;Any relationship you value must be prioritized.</p>
<p>&#8220;Many people on the path want all the perks, but they resist giving the time and attention needed to have a meaningful relationship with God.&#8221;</p>
<p>For her, she says, &#8220;The pieces of my life came together. Now I&#8217;m discovering what it means to have peace, and joy, within me.&#8221;</p>
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		<title>ProductHub.com &#8211; Find a Set Decorator</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=32</link>
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		<pubDate>Sun, 28 Mar 2010 19:47:50 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
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		<title>Cheryl Kerney shares with FIDM</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=29</link>
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		<pubDate>Sun, 28 Mar 2010 19:46:16 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Cheryl Kerney]]></category>
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		<description><![CDATA[Cheryl Kearny–Sharing Her 30 Years of Experience
SPECIAL ENTERTAINMENT INDUSTRY PANEL SPEAKS TO FIDM STUDENTS
Lights, cameras&#8230;advice! For anyone hoping to break into the entertainment      industry, good advice from insiders is worth the price of a big-budget movie.      FIDM students had the chance to listen to three [...]]]></description>
			<content:encoded><![CDATA[<h2>Cheryl Kearny–Sharing Her 30 Years of Experience</h2>
<h3>SPECIAL ENTERTAINMENT INDUSTRY PANEL SPEAKS TO FIDM STUDENTS</h3>
<p>Lights, cameras&#8230;advice! For anyone hoping to break into the entertainment      industry, good advice from insiders is worth the price of a big-budget movie.      FIDM students had the chance to listen to three industry insiders dish out      experiences, advice, and encouragement. The panelists represented three aspects      of the entertainment world: costumes, sets, and graphics. They agreed on the      three most important words of advice for success in the industry: contacts,      determination, and more contacts. After the talented guests shared their wisdom,      FIDM students had a chance to ask questions and talk to the panelists in person.</p>
<h3>CHERYL KEARNY, Set Decorator for Film and TV</h3>
<p><img src="http://fidm.edu/academics/majors/visual-communications/articles/set-decorator/images/kearnyA.jpg" alt=" " width="242" height="184" align="right" />Cheryl      Kearny wowed the crowd of FIDM students with her 30 years of experience on      film and television sets. She has created an astounding variety of sets, ranging      from courtrooms to cemeteries and almost everything in between! Some of her      credits: <em>Coming to America, Encino Man, the TV show Picket Fences,</em> and her      current show, <em>The Practice.</em> Cheryl took an indirect route to the world of      set decoration by starting out with her B.A. in <a href="http://fidm.edu/academics/majors/interior-design/">interior      design</a>. After graduation, she went to work for a design firm but quickly      became bored with it. She longed for more excitement and a different kind      of artistic challenge in her work, so she went back to her college <a href="http://fidm.edu/resources/career-center/">placement      department</a> and redirected her career path. The perfect solution was waiting      for her, right in front of the cameras. She worked as a set designer for a      year and found the challenge she was looking for. Cheryl moved up to set decoration      and has never looked back.</p>
<p>As a set decorator, Cheryl is challenged every day to create a real environment      out of an intangible vision. With a palette of four blank walls, she must      convey the story&#8217;s overall feeling, down to the last detail. Cheryl described      the process she goes through with each new job. First she reads through the      script and breaks it down, scene by scene, and makes lots of notes about the      setting details of each scene as she goes along. She analyzes characters,      gets a sense of the period and style, and begins to plot room plans. She must      learn the layout of each location where the production is to be filmed, and      often studies the actual blueprints of the structures. Her quest for set decor      then begins. She finds everything and secures permission to use it all, down      to the art on the walls and dishes in the cupboards. A lingerie store set      she worked on was a especially challenging because she had to find every piece      of lingerie and get permission to use each one, and then arrange them perfectly      on the racks of the store set.</p>
<p><img src="http://fidm.edu/academics/majors/visual-communications/articles/set-decorator/images/kearnyB.jpg" alt=" " width="197" height="247" align="left" />Every      production is a huge collaborative effort, and every job has a particular      person assigned to it. It takes at least 100 people to produce a 42-minute      TV show like <em>The Practice.</em> After all the other jobs are done on the set, Cheryl      uses her artistry to fill it with details. She is the last one to perfect      it before filming. Cheryl showed photos of courtroom sets for <em>The Practice,</em> and explained how each one was an exact replica of real city courtrooms in      L.A. and Philadelphia. She totally impressed everyone with photos of a room      that she took from blank, white emptiness to a beautiful, fully-rendered bar      with all amenities, including shot glasses and full liquor bottles. Another      series of photos showed her work on <em>The Addams Family,</em> including Uncle Fester&#8217;s      bedroom and the family cemetery complete with pseudo-stone Styrofoam headstones.      Cheryl&#8217;s advice for entertainment industry hopefuls was right on. She told      students to never, ever give up their dreams. &#8220;Persistence pays off. Don&#8217;t      let people disappoint you. Stay true to yourself.&#8221; She strongly advised students      to learn about unions and their influence on jobs in the entertainment industry.      Cheryl&#8217;s artistry and professional advice were a treat for all to experience!</p>
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		<title>What do Set Decorators Do?</title>
		<link>http://asseeninmovies.com/DesignandSetDecorators/?p=27</link>
		<comments>http://asseeninmovies.com/DesignandSetDecorators/?p=27#comments</comments>
		<pubDate>Sun, 28 Mar 2010 19:44:43 +0000</pubDate>
		<dc:creator>Steve Abrams Designs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[What do Set Decorators do?



Set Decorators provide anything that furnishes a film set, excluding structural elements. They may have to provide a range of items, from lumps of sugar and tea spoons, to newspapers, furniture and drapes, to cars, carriages, or even cats and dogs. There are two types of props: action props, or all [...]]]></description>
			<content:encoded><![CDATA[<h2>What do <strong>Set Decorator</strong>s do?</h2>
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<div class="mm_redcentre">Set Decorators provide anything that furnishes a film set, excluding structural elements. They may have to provide a range of items, from lumps of sugar and tea spoons, to newspapers, furniture and drapes, to cars, carriages, or even cats and dogs. There are two types of props: action props, or all props that are described in the shooting script; and dressing props, or items that help to bring characters to life or to give a certain atmosphere and sense of period to a place.</p>
<p>Small details often tell the audience the most about characters in feature films: the pictures hanging on the walls of their homes; the contents of their fridge or bathroom cabinet; their books; the treasured objects kept in a box hidden in the desk drawer. All of these details are created by the imagination and creative flair of Set Decorators, who research, prepare and oversee the dressing of every set and adapted location on a feature film. Many Set Decorators work on commercials, where they are known as Stylists, as well as on films. They work on a freelance basis with a number of Set Designers who usually specifically request them. The hours are long and the job can involve long periods working away from home.</p>
<p>Once Set Decorators have met with the Production Designer to discuss the agreed aesthetic of the film, they visit numerous Prop Houses, where they carefully select the bigger props and book them for the shoot. In the Art Department office, Set Decorators prepare a detailed prop breakdown, marking the script up and listing requirements for action props, animals, vehicles, dressing props and any graphics items (letters, newspapers, posters, books etc). Production Buyers and Graphic Artists also prepare their own lists which are compared to check for any missing items. These lists are combined to make the definitive list from which Set Decorators work. The required items are then located, purchased or hired, and where necessary model-makers are commissioned, arrangements are made for furniture to be re-upholstered, etc. When the Final Schedule is delivered (detailing the precise shooting order of scenes in the film), definitive lists of all props and set decoration are prepared according to daily requirements.</p>
<p>Set Decorators may also work on product placement arrangements, or on acquiring copyright clearances for branded items. Close to the beginning of the shoot, Set Decorators photograph all items, taking careful measurements where necessary, and allocate the appropriate props to each set. The day before shooting begins Set Decorators and their teams arrive in the early hours to begin dressing the set. After the Set Designer has checked over the dressed set and made any last minute changes or additions, and the Director and the Director of Photography have given their final approvals, Set Decorators begin work on the next scene detailed on the schedule. Because locations and prop hire can be very expensive, striking (dismantling) each set and returning all the props must be completed as quickly and efficiently as possible.</p></div>
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